Bike racing game

Let’s take a look at a sportive animation that we created on the occasion of Autotechnica, The Trade Fair for Automotive Professionals. As a brand activation for Doyen, via the agency Coyote, we installed two sports video games that enabled visitors to win prizes.

In this case, a bike racing game, connected to a real bike. This is a good opportunity to showcase the brand through advertisements embedded in the game graphics as well as to collect data on their potential customers.